The partnership that delivers these predictions unites WGSN’s trend forecasting expertise with Coloro’s innovations in the future of color. This belief drove a shift towards more chromatic colors that feel activating and upbeat. We anticipate challenges ahead, however we believe consumers will seek out colors that they can engage with positively. Our S/S 23 palette reflects a more hopeful and optimistic view of the future. Each of our emotive and sensorial key colors are ready to be embedded in both our physical and digital world, as we have balanced saturated, stimulating brights with organic, low-impact hues and mindful pales”
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Joanne Thomas, Head of Content for Coloro notes “As consumers find solace and comfort inhabiting the virtual space, the influence of video games and virtual realities will become all-encompassing, distorting the boundaries between our online and offline existence. On the flipside, saturated and stimulating colors will also return, driven by a longing for positivity and the growing influence of virtual worlds, where new forms of self-expression are flourishing. Organic hues will tap into rising interest in nature and the countryside, with wholesome natural tones and low-impact and circular sources having a stronger appeal. (Photo courtesy of WGSN & Coloro via YouTube) WGSN x Coloro – The Key Colors for Spring/Summer 2023.
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